Requirements: KCSE Grades:
1. Certificate: D (Plain) 2. Diploma: c-
Analyzing Marketing Opportunities
Researching And Selecting Target Markets
Designing Market Strategies
Planning Marketing Programmes
Why ICM Marketing management?
1. Recognized and accredited by the government of Kenya
2. Direct entry into private & public universities in Kenya through credit transfer
3. Highly accepted by the industry and academia
4. Increases your chances of employment & promotions.